Whether you work as a plumber, an electrician, or a painter, creating a business comes with a lot of decisions, one of the most important being deciding on the niche you want to fill.
Do you want to work residentially? Are you keen to work with homeowners to personalise and create their dream property?
Or maybe you are keen to venture into the commercial space. Do you want to develop a space for a business to grow and thrive?
Regardless, once you have decided upon what type of work you want your business to specialise in, your next step is to figure out who exactly you are marketing your business to. Who is your target demographic, what will you do for them, and how will you reach them.
The Target Market for Tradespeople
First off, we know that the broad target market for tradesmen is people who want a service carried out. Whether it's plumbing, electrical work, or they want something painted. Whether you aim to do mostly residential or commercial work is where your markets will split and differentiate.
As a residential electrician, your primary demographic is homeowners. These are individuals who own property and want electrical work done. This could involve fixing wires, installing lights or plugs, or helping to fix electrical issues that may have arisen in your client's home.
In addition to Homeowners however, as a residential electrician, you may also be working with landlords or property management companies. These will be clients who employ you on behalf of others. They will have you doing work for houses that are still being built, or for houses currently occupied by renters.
If you’re targeting homeowners, consider what kinds of electrical services they might need. Many homeowners need electricians for basic services like installing new outlets or light fixtures. Others may need more complex services like wiring a new home or adding electrical circuits.
If you’re targeting landlords or property management companies, consider what kinds of electrical services they might need. Many landlords need electricians for basic services like changing light bulbs or smoke detectors. Others may need more complex services like wiring a new building or adding electrical circuits.
If you're a commercial electrician, your target market is businesses that need electrical work done. This can include office buildings, retail stores, restaurants, warehouses, factories, and more. You may also do work for government buildings and other organisations.
If you’re targeting businesses, consider what kinds of electrical services they might need. Many businesses need electricians for basic services like installing new outlets or light fixtures. Others may need more complex services like wiring a new office or adding electrical circuits.
How to Reach Your Market
As a residential electrician, reaching your target market will be done primarily through online advertising and word of mouth.
Homeowners who want electrical work done on a property will either go to one they have heard of before from a friend, or they will search for one online. This makes both your online presence, and your quality of service vital in reaching new customers. Make sure to have an easily accessible and enticing webpage that encourages visitors to contact you, and ensure that you do the best job possible to make your clients happy so that they will recommend you to others.
For commercial electricians, your marketing should focus on reaching business owners and decision-makers who are in charge of maintenance and construction for their organisation. You can do this through online advertising, direct mail, and networking. You'll want to highlight your experience and expertise in commercial electrical work and show potential clients that you're the right electrician for the job.
If you are a plumber that targets residential customers, then you will likely want to focus on homeowners. Homeowners are always in need of plumbing services, whether it is for repairs, installations, or simply maintenance. Homeowners are also generally more willing to pay for quality services, which is why it is important to focus on this target market.
Of course, there are different types of plumbers who specialise in different types of work. For example, some plumbers focus on new construction, while others may specialise in repairs or maintenance. And then there are those who do both.
No matter what type of plumber you are, though, your target market is always going to be homeowners. That's because when it comes to plumbing, most people don't really know all that much. They might be able to fix a simple problem here or there, but when it comes to anything more complicated, they're going to need to call in the experts. And that's where you come in.
Most homeowners don't think about their plumbing until there's a problem, so your goal is to be the plumber they call when there's a leak or a clog. As a plumber, you have the skills and the knowledge to tackle any plumbing problem, no matter how big or small. And that's something that every homeowner is going to need at some point.
A commercial plumber is a professional who is responsible for the installation and maintenance of piping systems in commercial and industrial buildings. If you are a commercial plumber, your target market is businesses, not individuals.
Businesses need plumbing for their restrooms, kitchens, and any other areas where plumbing is required. They also may need plumbing for their commercial laundry facilities. In some cases, commercial plumbers also install and repair septic systems. Commercial plumbers are trained to work with a variety of pipe materials and systems, and they must be able to identify and repair leaks and blockages.
No matter what type of plumbing services a business needs, you as a commercial plumber can provide them. You have the skills and training necessary to handle any type of plumbing issue, no matter how big or small. Your goal is to provide quality plumbing services that will keep your clients happy and coming back for more.
How to Reach Your Target Market
To find potential customers, you can start by searching online for businesses in your area that may need your services. You can also advertise in local newspapers and online, as well as put up flyers in residential areas. Once you have a few potential customers, you can then reach out to them and see if they are interested in working with you.
In order to land commercial plumbing jobs, you need to have a strong marketing strategy. This includes having a website and online portfolio that showcase your skills and experience.
You should consider creating a blog or writing articles that discuss topics related to commercial plumbing. This will help you attract the attention of potential customers and show them that you are an expert in your field. You can also build a strong online presence by creating a website and using social media to connect with potential customers.
Once you have a few customers, you can then start working on building relationships with them. This includes providing quality services and always being available when they need you. By doing this, you will create a loyal customer base that will continue to use your services for years to come.
If you are a residential painter, your target market is most likely homeowners. Homeowners are always looking to improve their home’s value, and one way to do that is by painting the interior or exterior of their houses.
There are a few key things to consider when targeting a market for residential painting services. First, consider the type of home that is being painted. If it is a luxury home, then the market will be different than if it is a more humble abode.
When targeting a market for residential painting services, it is also important to consider the demographics of the clients who you are painting for. This is because different demographics will have different painting needs. For instance, families with young children may be more concerned with having a paint job that is easy to clean up should their children make a mess. On the other hand, retirees may be more concerned with having a paint job that will last longer and require less maintenance. As such, it is important to target a market that has painting needs that match your own skills and experience.
Finally, when targeting a market for residential painting services, it is also important to consider the budget of the potential customer. This is because those with a higher budget are more likely to be willing to pay for higher-quality painting services. On the other hand, those with a more modest budget may be more likely to choose a less experienced or lower-quality painter in order to save money. As such, it is important to target a market that is most likely to be able to afford your services.
The commercial painting market is very diverse, with painters catering to the needs of businesses in a wide range of industries. Commercial painters may specialise in painting office buildings, retail storefronts, warehouses, factories, or other types of commercial properties.
Many commercial painters also offer their services to property management firms, real estate developers, and other businesses that need to maintain the appearance of their properties. As a commercial painter, you may also want to target specific industries, such as healthcare, education, or manufacturing.
To identify your target market, consider what type of painting services they would need and what budget they would have for painting services. For example, a small business may only need a few rooms painted, while a large office building would need a much more extensive painting job. Once you identify your target market, you can tailor your marketing and sales efforts to reach them.
The size and type of commercial property that a painter works on will affect the price that you will charge for your services. Larger commercial properties will typically require more time and materials to paint, and will therefore cost more to paint than smaller properties. Commercial painters may also charge higher rates for properties that are located in high-traffic areas or that are difficult to access. Make sure to keep these things in mind when reaching out to potential clients, so that you are taking projects that both of you can afford.
How to Reach Your Target Market
Whatever your specialty, if you are a residential or commercial painter, you need to know who your target market is and how to reach them.
The first step is to develop a marketing plan. This plan should include what services you offer, your pricing structure, and how you will reach your target market.
One way to reach your target market is through online directories. These directories list painters in your area, and many of them allow you to post a profile and portfolio. You can also use social media to reach your target market. Platforms like Facebook and Twitter are great for sharing pictures of your work, announcing special promotions, and even offering discounts to your followers.
Another way to reach your target market is through print advertising. You can place ads in local newspapers and magazines. You can also distribute flyers and door hangers in neighborhoods where you think your target market lives.
you can always reach out to your target market directly. This can be done by going door-to-door or by calling homeowners in your area. You may also want to consider exhibiting at local home and garden shows. This is a great way to meet potential customers and show them what you can do. No matter how you choose to reach your target market, the important thing is that you do it. A little effort now can pay off big in the future.