How Winchester Electrical Saved 20+ Office Hours a Week with iTrade
- Dom iTrade
- Sep 1
- 3 min read

Rob Winchester, chief sparky and owner of Winchester Electrical, leads a team committed to installations that create comfort through high-quality electrical work, which complements architectural excellence. “What makes a beautiful building is more than just aesthetics. It provides seamless comfort and ease for its occupants.”
Over the past five years, Rob’s team has specialised in upgrading character homes to meet modern standards, particularly through heat pump installation and servicing. But their work extends well beyond residential, from villa rewires to commercial and industrial jobs; no project is too big or too small.
“We are passionate about everything electrical and pride ourselves on our professional approach to all jobs, big and small.”
Rob’s career began as a heat pump installer, giving him unique diagnostic skills few electricians possess. He now leads a business that reflects his values, delivering quality work while maintaining the work-life balance that keeps him outdoors and with family.
To support that lifestyle, Rob needed a system that could run efficiently without him glued to a desk. That’s when iTrade into the picture, and everything changed.

THE PROBLEM: Too Much Paperwork - Too Little Time

Running a business in the trades has its own special set of demands, complications, and headaches. From managing a team to tracking inventory, job inquiries, and so much more, Rob spent far too much time on administrative tasks that took up precious working hours, without any reward or organisational end in sight. The biggest problem, he says:
"The fact that we were doubling up paperwork time by transferring job notes to an invoice, then having to create a COC and wasting valuable time. Also, not charging out the hours wasted in the office because of the inefficient system that we had.”
Every Monday was taken up entirely with admin. The inefficiencies were costing the business time, money, and momentum.
THE SOLUTION: Streamlined Job Management with iTrade
Rob turned to iTrade, and the impact was immediate. “We are probably saving a good 20 hours a week of office time with all of the integration that iTrade offers, which equals more beer money each week!!!”

We can almost guarantee that you ask any tradesperson what they would like less of in their workweek, and it always comes down to excessive paperwork.
Rob, like many others, would much rather be out supporting his team and providing great, high-quality services to his clients. Rob always wants to do things the best way, pass on his knowledge through staff, and develop a brand that represents his true beliefs and values.
Since introducing iTrade to his business, Rob's business spends far less time buried under administrative tasks and more time on these important goals. He can manage job time tracking, job scheduling, and Xero accounting, all in the best app-based job management software for trades and services.
WHAT WORKED:
For Winchester Electrical
We asked Rob to give us examples of the features he found to be most useful. For him, this included the following:
“I liked the fact that iTrade was designed by a tradie. You know what we do and don’t need in the software. Also, the cost was real value for money.”
"App-based so every staff member can use it on their phone, saving on hardware costs.
Easy integration between iTrade and Xero. This means no doubling up on paperwork. (My missus loves this the most!)
Google Map integration. One click of a button to see where you are going.
Certification integration. Another click and most of the job details are there. Just add test results and voila!"
Plus, the free initial training and continued support from Dom and the iTrade support team. According to Rob, the support is: “Next to none of any other job management software that we’ve used. Dom answers emails in a couple of hours”.

BUILT FOR TRADIES:
Who Value Their Time
After years of juggling paperwork and late-night admin, Rob finally has the freedom to focus on growing his business and enjoying life outside of work. Here’s what he had to say about his experience with iTrade:
“I now don’t spend a whole Monday in the office. Now it’s only an hour or so each night. I’ve gained an extra day of work, meaning I can do more quotes and focus a bit more on the business as well.”
“We have no additional requests or feedback, as the team always listens to all the extra features we’ve already asked for, and got!!!! We love you, iTrade fairies.”
“Stop thinking about it and bloody well get iTrade. I can give my personal guarantee that you will never regret it.”
Rob’s story is one of many, proof that with the right tools, trade businesses can run smoother, grow faster, and give back more time where it counts.
Start your free trial of iTrade today and see what it can do for your business.
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