How iTrade helped Moreland Glass Grow Through Better Communication

Dom iTrade
Aug 23, 2021
4 min read

Updated: Nov 10

Everyone loves a well-executed industrial aesthetic. The look is clean, sophisticated, and modern. And no one pulls this off better than Moreland Glass. Known for their expertise in glasswork, framing, and steel fabrication, the team takes pride in getting every detail right, no matter the size of the job.

But delivering that level of service takes more than technical skill; it takes strong communication and organisation behind the scenes. As their business grew, the Moreland Glass team needed a better way to stay connected between the office and the field.

We spoke with this long-time iTrade customer to discuss how our job management software helped them streamline communication, simplify scheduling, and keep every project running seamlessly from quote to completion.

The Family Craft Behind Moreland Glass

At its heart, this is a glass company. Its soul is that of a family business in its second generation, with over 35 years of experience. Moreland Glass dedicates itself to its clients and its craft. They are personable, personal, and love what they do.

“We attend domestic and commercial jobs, which means we get to meet cute families and their dogs as well as architects, tradies, and project managers. We deal with all different demographics, which makes the job a bit more exciting.”

Speaking to Bridget Costello, co-owner and family member, we learned that the team enjoys tackling projects of all sizes, both simple and ambitious. Their relationship with iTrade began here. To do this good work, their team of twelve needed to transition from manual and labour-intensive project management techniques (think whiteboards and lost paperwork) to something a little more streamlined.

The Problem: Communication is Tricky When No One is in the Same Room

We didn't have very good organisation & communication between the office staff and the tradies going on site. Lots of paperwork would go missing & important things would get left out.

Before adopting iTrade, Moreland Glass was facing a problem familiar to many growing trade businesses: staying connected when the team is constantly on the move.

With projects running across multiple sites, and staff juggling installations, quotes, and deliveries, communication was often delayed or lost altogether. Whiteboards, phone calls, and paper notes were the backbone of their job management system, and it simply couldn’t keep up with the pace of work.

Important job details were slipping through the cracks. Paperwork got misplaced. Updates didn’t always reach the right person at the right time. For a business built on precision and customer satisfaction, even small communication gaps could lead to missed details, wasted hours, and extra costs.

And as the company grew, those small inefficiencies started adding up. More jobs meant more paperwork, more coordination, and more opportunities for confusion between the office and field teams.

It’s hard when no one’s in the same room, the guys are out on the road every day, and we’re trying to keep everything running smoothly from the office.

It became clear that if Moreland Glass wanted to continue expanding without losing control of their workflow, they needed a system that could bring structure, transparency, and real-time communication to the way they operated.

The Solution: Instant Communication, Anytime, Anywhere

tradie installing glass on commercial building

When Moreland Glass implemented iTrade, the difference was immediate. The biggest impact? Clear, instant communication between the office and the field.

“Communication was the most valuable asset iTrade brought to the table,” says Bridget. “Our staff can write updates on the job, and we see them immediately. The notifications are instant when uploaded. There are easy lines of communication.”

By consolidating every part of their workflow into one central platform, iTrade gave the Moreland Glass team full visibility across every project, from quoting and scheduling to invoicing and compliance tracking. No more lost paperwork, missed updates, or playing phone tag with tradies on the road.

Adding jobs straight to the schedule is so beneficial; last-minute jobs pop up all the time, and now we can add them instantly,” says Bridget. “We also love the notifications if tradesmen are running late for jobs, it alerts us in the office so we can call the customer straight away.

Streamlining Jobs from Quote to Invoice

The Job Notes feature quickly became one of their most-used tools, allowing staff to record updates, attach photos, and share details in real time. The Files and Attachments option makes it easy to link quotes and job photos, improving communication between the office and field teams.

The team also found value in iTrade’s simple invoicing system, which saves customer information for one-click billing. “The invoicing feature is fantastic. The customer’s information is already saved, and we can send invoices with one click!”

As a growing business, cost and support were also key factors. Bridget praised both: “The software is affordable, and every time I’ve contacted the iTrade team, they’ve replied on the same day. Dom and the support team are always there when we need them.”

During Melbourne’s COVID-19 stage 4 restrictions, iTrade also played a crucial role in helping Moreland Glass maintain safety compliance by tracking staff locations. “All businesses had to log where each staff member was at all times, and this could easily be done using iTrade. It helped our business stay organised and save time.”

Behind the scenes, Bridget and her brother’s strong organisational skills complemented iTrade’s intuitive system, ensuring a smooth transition from manual to digital job management.

The Outcome: Time Saved and Growth Gained

The results speak for themselves. With iTrade in place, Moreland Glass has reclaimed valuable time, improved coordination, and eliminated the stress of chasing lost paperwork or missed updates.

iTrade has definitely saved us a lot of time and headaches! We can squeeze jobs in a lot better and map out our week without being in the same room as each other.

The shift to digital job management has made the business more flexible, responsive, and efficient. Now, scheduling, quoting, and invoicing are handled in a fraction of the time, giving the team more hours to focus on what matters most: delivering high-quality work and growing their business.

We’ve become more organised and have better communication than ever before. iTrade has definitely helped grow our business.

We appreciate Bridget and the Moreland Glass team for sharing their story and showing how the right systems can transform a business from the inside out.